Unit 7: Understanding the creative media sector. (Presentation)

Below are some questions to help you structure your presentation, plus LINKS to examples of useful articles on these topics. 

When quoting an article remember to put the quoted text in "quotation marks" and add a link to the source.

---------------------------------------------------------------------------------

Introductory slide:

1a) What do we mean by 'The Media Industry'?
1b) Can you give some examples of the different 'sector's which make up this industry and the major players within them?

http://www.wisegeek.com/what-is-the-media-industry.htm#didyouknowout

http://www.totalprofessions.com/profession-finder/sector-summaries/media-and-broadcasting


2) How important is the media industry to the UK economy?

http://www.wisegeek.com/what-is-the-media-industry.htm#didyouknowout

https://www.gov.uk/government/news/creative-industries-worth-almost-10-million-an-hour-to-economy

https://www.theguardian.com/commentisfree/2017/jan/01/creative-industries-key-to-uk-economy

http://www.thecreativeindustries.co.uk/uk-creative-overview/news-and-views/news-value-of-uk-creative-industries-surges-to-%C2%A371bn

3) What impact have new technologies had on the way in which media is produced and consumed within recent years?

https://www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology-changing-marketing-digital-media

https://www.slideshare.net/naamah/impact-of-new-digital-technology-in-the-film-industry

http://www.unesco.org/webworld/wcir/en/pdf_report/chap6.pdf

---------------------------------------------------------------------------------

(You should write about the following topics in relation to your chosen sector)

Topic 1: Circulation 

How are media products promoted and consumed within your chosen sector (this may be different in relation to different audiences - eg old and young people may buy/listen to music in different ways). Explain who 'owns' the media within your sector and what effect this has on 'control' on what products are on offer.

Music Marketing
https://www.marketingweek.com/2016/12/19/music-marketing-pushing-the-boundaries/

Film Distribution
http://www.screenonline.org.uk/film/distribution/distribution1.html
https://www.slideshare.net/MissConnell/film-distribution-17034366

Advertising
http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691

---------------------------------------------------------------------------------

Topic 2: Regulation 

Who are the relevant regulators and legal and  what ethical constraints  affect your sector ( e.g. BBFC and Ofcom for TV and Film might effect your own working practices?

Music
http://nelly-ronel.blogspot.co.uk/2010/03/uk-music-industry-regulation-control.html

Film
http://www.screenonline.org.uk/film/id/445733/index.html

TV
https://en.wikipedia.org/wiki/Ofcom

Advertising
https://www.asa.org.uk/

Press
https://www.ipso.co.uk/

Can you research and present some examples of breaches of codes and regulations and discuss the outcomes?

https://www.theguardian.com/media/press-regulation

---------------------------------------------------------------------------------

Topic 3: Censorship

Can you give some examples of arguments and debates around censorship and consumer choice that effect your sector? What are your own opinions on these issues as an artists?

Music
https://www.theguardian.com/music/2011/feb/09/rihanna-lyrics-censorship-radio-one

Film/TV
https://www.theguardian.com/film/2002/mar/13/filmcensorship.seanclarke
http://www.bbfc.co.uk/education-resources/student-guide/age-ratings/controversial-decisions

Social Media
http://www.huffingtonpost.co.uk/entry/hate-free-speech_uk_574e8a07e4b0089281b4df78

---------------------------------------------------------------------------------

Topic 4: Audience 

How have media products within your area influenced the beliefs or actions of their audience (either for good or bad)?  How does this relate to the issues of regulation and censorship ? (have decisions been made to regulate or censor media products due to fears of how they might influence their audience?

Music
http://pediatrics.aappublications.org/content/124/5/1488

Film/TV
http://www.telegraph.co.uk/news/health/children/9952564/Television-link-to-behaviour-problems-in-young-children.html

http://www.independent.co.uk/voices/bad-vibes-from-the-screen-media-violence-does-influence-aggressive-behaviour-but-not-all-children-1368000.html

Advertising
https://www.commonsensemedia.org/marketing-to-kids/what-is-the-impact-of-advertising-on-teens

---------------------------------------------------------------------------------
Other Resources:

Examples of some major UK advertising agencies:

http://www.wolffolins.com/
https://jwt.co.uk/
http://www.motherlondon.com/
http://saatchi.co.uk/en-gb/


Referencing Quotes - how to guide
http://www.ocr.org.uk/Images/168840-the-ocr-guide-to-referencing.pdf